Lead generation is the process of attracting your ideal customers and getting them interested in buying your products or services. These people are called leads.
Leads can be created for purposes such as list building, E-newsletter list acquisition or for sales leads.
Leads can connect with your business in several ways. For example, networking events, social media, and ads all play a role in generating leads.
In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.
SMS is an ideal way to generate leads for businesses. And there are lots of reasons for that. It’s one of the most affordable marketing mediums available with low-cost investments generating truly impressive ROI. It has a universal reach, accessing customers without Internet connections – a huge benefit over mobile messaging apps. No other advertising platform can virtually guarantee that your message will be read by your customers the way SMS can.
Texting is the only mobile marketing medium that can reach both smartphone and regular mobile phone users. And, while the Internet is expanding globally, satellite telephone connections seem to be more universal and more reliable than Internet connections. Therefore, text messaging has the widest reach globally compared to any other mobile marketing channel.
It Has Unbeatable Open Rates
There is no other method that comes close to SMS in terms of reach and reliability. And that goes for their open rates as well. Clients can easily skip over a social media or mobile app push notification that appears briefly on the screen and then disappears. Emails are rarely even opened and when they are, it may be long after the event or promotion you were advertising took place.
Texting is immediate, with nearly 100% of texts being opened and 93% of them being opened within 3 minutes of being received. You’re pretty much guaranteed that at least the first step required for lead generation, reaching your customer, is covered with SMS. In addition to the open rates, texting has another benefit. It puts the power of decision in the customer’s hands.
Customers respond better to text messages, which they can read and respond to in their own time, than to phone calls, which arrive at unexpected and possibly inconvenient times. This case study on MaidPro, a cleaning company, shows how text messaging yielded better results than their phone calls attempts.
It Has Great ROI
There are a lot of success stories out there about SMS. The reason they’ve made so many headlines is because the ROIs on the campaigns have been truly impressive. Of course, you’ll have to make some investment, but SMS works very well when campaigners use it intelligently. In other words, SMS can work great with a low-cost investment.
It’s Easy to Integrate With Other Marketing Campaigns Text marketing makes for seamless integration with your other marketing platforms. If you’re running a promotion for an event or sale, you can easily share links to mobile websites, videos and social media posts via text. You can also convert emails into text and vice versa, making it easy for you to maintain contact with your email and SMS clients without having to repeat the message.
SMS is a low-cost and effective lead generation strategy, which allows you to reach a wide range of consumers quickly and easily. It’s been proven to increase in-store traffic and boost sales. Text messaging is popular with both businesses and customers. If you need to generate more leads for your business, know that SMS is worth investing in.